New Collingwood Logo 2018

[GreekLunatic]

whats the wreath got to do with our history

[WarrenerraW]

I like your proposal. It's professional and demonstrates your love for the club and its identity (past and present). I recognise the need for change and I think your ideas reflect and embrace that. In saying that, I'm not a fan of the secondary logo but I really like the first one.

Although the magpie stands proud and bold, I think it lacks definition around the beak. I would personally make the beak larger and sharper like it would tear your throat apart. I would also enlarge the eye to further enhance that sense of fear in the viewer.

You need 1892 in there somewhere and I like how you have incorporated Vic Park in there as well. I think that's very clever. I wouldn't bother emailing the club if I was you. I'd march straight down there and demand to speak to someone about it. Good luck!

[HAL]

Good luck to you too mr petulant could went out a hero on the ultimate high ground but he turned into a battered twisted old man half way the year and he let the players be satisfied with one premiership he let them be lazy and it's his fault they and we got the ultimate wake up call.

[Raw Hammer]

Noted.

[The Logologist]

Cheers.

Yeah, I'm not an artist and there are a few 'tweaks' I'd still like to make to the bird, but haven't wanted to waste any more of my freelancer's time (working for free) until I receive more feedback. Pretty much reiterated by some of the feedback on this board. The beak being one, the roundness being another, and finally some more work on the legs (which were I totally hidden by the "C" until I had to quickly create them myself for the logo story piece and apparel examples).

But we're nearly there...

[The Logologist]

Removed.

[MightyMagpie]

Well done on your work.

One could argue that a "tired, outdated magpie" is appropriate in the current circumstances. (jk)

Personally, I'm not a fan of the letterman CM logo, but I still congratulate you on your work in coming up with options and no doubt you will tinker with these still.

I recently listened to a 30-for-30 podcast about the guys in Boston who came up with the "Yankees Suck" t-shirts and made a killing. I see a future there ...

[swoop42]

[dalyc]

Not a fan of the C - reminds me of Carlton. Like the Magpie. Sorry your hard work might be for nought if it's true the Club has developed its own.

[The Logologist]

It's all good. I enjoyed the process, however fruitless it may have been. I'll just have to make my own unofficial apparel and merchandise then, hahaha

The C started out as me trying to work the heritage of Vic Park into a modern day Collingwood logo. From the bird's eye view, I saw the potential of the shape, and it evolved from there. It then was simply a concept built on tweaking the current logo (essentially turning the current black ring sideways), freshening it up with a newer Magpie, and including vertical (not horizontal), stripes. I'm not married to the C, but I'm a fan, not going to lie

There are other 'safer' concepts in my 'sketch book', but why be safe? It's 2017-18. On the other hand, I did try to stay true the general shape/stance of the magpie and try to remain as faithful as possible to prior brand marks while being progressive at the same time. I'm not against a complete refresh (e.g. kick-ass swooping magpie that lends itself more to the US style sports logo), but I doubt the CFC fraternity would go for that.

Anyway, I can't stand the current logo with two awkward flags, but others love it. So each to their own.

Cheers.

[The Logologist]

"The new emblem, while a nod to our rich history, is a sign of bright things to come. It represents our bright future, yet encompasses iconic trademarks from our past."

Funny thing is, my first sketches were similar to this logo (but with a new magpie). I might re-do if this is the path the club has decided to head down.

Why is 1892 bigger than COLLINGWOOD? Why are all the lines and stripes uneven? Why is the magpie so oversized compared to the shield? Why do we have an outdated magpie on a new-age shield? The two elements don't work together.

[Skids]

Geez, very disappointing your designs weren't considered. They shit all over the one they're running with! By a massive margin!

Yours look professional & dynamic, the chosen one looks like the result of a primary school class competition.

[Raw Hammer]

Work experience kid came up with the new logo by the looks of things.

Hey, you know that 125th anniversary logo? Whaddyavrdckon we slap a giant mangled Magpie on it and add 1892? We'll call it, "progressive".

[Damien]

I can live with the new one. But it doesn't excite me that much. Ditching the flags and adding the B&W strips in the right direction is a big improvement. I'd like to see the American style one that Raw Hammer has done used as an alternative in some merch. It's definitely gunna appeal more to the younger generation. I showed my 14 and 18 year olds who are big fans of American sports too and they loved it. I'd like to know if the club did any focus groups to get feedback. I doubt it.

[T2]

I was surveyed about last year's logo in terms of what aspects of it I liked, didn't, what I would be open to, etc. I figured all members were, but I must have assumed too much. Didn't get to give direct feedback on the new logo, though.