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STOKA35 Capricorn



Joined: 06 Feb 2003
Location: Mount Barker. South Australia

PostPosted: Wed Jun 15, 2016 2:46 pm
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Surely women's team will benefit bring more supporters together. Wouldn't it be great for a family who has there son and daughter play for the same club, maybe one day might be a father/daughter draft pick.
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Darkstranger 



Joined: 06 Jun 2012


PostPosted: Wed Jun 15, 2016 2:57 pm
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CarringbushCigar wrote:
The women's competition is probably the no.1 driver for short and medium term growth in the game.

The AFL have chosen the model to use the existing clubs as a structure which seems sound.
I hope we maximise the opportunity and do it really well rather than focusing on the ways to avoid the luxury tax.

The netball venture is less of a natural fit being so far from core business, and we are growing very quickly given the Tennant Creek and Oakleigh investment requirements.


I didn't see any compliments to Eddie in champing this? aren't you capable of saying anything positive about the pres?

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5 from the wing on debut 



Joined: 27 May 2016


PostPosted: Wed Jun 15, 2016 3:05 pm
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jackcass wrote:
5 from the wing on debut wrote:
qldmagpie67 wrote:
I think many posters are missing the bigger picture here.
Firstly I would had been appalled had our club not thrown its hat in the ring to field a ladies team. They are 50% of the population and with female sports being given more air time on both free to air and pay TV as well as other sports having a larger emphasis on female elite sports it seems a no brainer really.
I'm sure all our current sponsors and any new ones wold be delighted the club has diversified into female sports. It also offers up the opportunity for the club to attract more secondary sponsorship dollars into our coffers.
I'm unsure on how fixturing will be done but there could be a female game played prior to either a VFL or AFL game adding to the value for dollar of any entrance or membership fee paid.
I would assume we will be offering members the chance to view all female AFL fixtures and netball fixtures as part of there existing membership costs.
As for the overall expense of operating these 2 female teams I'm sure the club has looked at it as a long term investment. I'm willing to bet as part of the next round of broadcast money that comes into effect from 2018 onwards the AFL will be funding a large chunk of operating costs or offering other benefits to the clubs who field teams.
I'm happy our club has taken the opportunity to further enhance the brand and this may attract more members and sponsors again strenthgening our brand


That gets back to my point about where the money is going to come from. Will there really be more paid by broadcasters for women's games? Will broadcasters even want to broadcast them? It's very unlikely they will be played before AFL games, and shown on free to air TV, as there is just no room for that. They could be played and telecast as curtain raisers to VFL matches but I see problems with the revenue split for such a game, in terms of gate attendances. At best the women's game could hope for pay TV broadcasts but the value for that would be minimal.

Simply saying that the AFL will be funding a large chunk of the operating costs is another way of saying that the game will run at a loss. It is the clubs money that the AFL is spending.The AFL cannot keep funding bad business deals. There has to be stand alone financial viability at some stage, whether that be expansion clubs or a women's league.


The Collingwood Football Club and more broadly the AFL are Australian Public Companies limited by guarantee. They are not-for profit organisations. Monies earned have to flow back into the activity of the organisations and both have a responsibility to promote and develop the game. How is establishing a women's team and in the case of the AFL a competition in any way contrary to these requirements. Just what are the negatives? As others have stated just over 50% of the population are women, why not do the utmost to engage that demographic? The AFL and the networks have already shown a willingness to broadcast some women's footy games, why would that change?


I don't disagree with any of what you are saying but you have not addressed the financial aspect, which is my concern. It is ludicrous to think that just by announcing a women's competition that viewers, sponsors and broadcasters will jump on board. The AFL is not a bottomless pit of money and cannot keep on bleeding funds when so much more needs to be done at the grass roots level to save the game from its real threat, soccer. If the game was to be promoted and developed properly the money should be spent on juniors at primary school age.
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thompsoc 



Joined: 21 Sep 2009


PostPosted: Wed Jun 15, 2016 3:17 pm
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5 from the wing on debut wrote:
jackcass wrote:
5 from the wing on debut wrote:
qldmagpie67 wrote:
I think many posters are missing the bigger picture here.
Firstly I would had been appalled had our club not thrown its hat in the ring to field a ladies team. They are 50% of the population and with female sports being given more air time on both free to air and pay TV as well as other sports having a larger emphasis on female elite sports it seems a no brainer really.
I'm sure all our current sponsors and any new ones wold be delighted the club has diversified into female sports. It also offers up the opportunity for the club to attract more secondary sponsorship dollars into our coffers.
I'm unsure on how fixturing will be done but there could be a female game played prior to either a VFL or AFL game adding to the value for dollar of any entrance or membership fee paid.
I would assume we will be offering members the chance to view all female AFL fixtures and netball fixtures as part of there existing membership costs.
As for the overall expense of operating these 2 female teams I'm sure the club has looked at it as a long term investment. I'm willing to bet as part of the next round of broadcast money that comes into effect from 2018 onwards the AFL will be funding a large chunk of operating costs or offering other benefits to the clubs who field teams.
I'm happy our club has taken the opportunity to further enhance the brand and this may attract more members and sponsors again strenthgening our brand


That gets back to my point about where the money is going to come from. Will there really be more paid by broadcasters for women's games? Will broadcasters even want to broadcast them? It's very unlikely they will be played before AFL games, and shown on free to air TV, as there is just no room for that. They could be played and telecast as curtain raisers to VFL matches but I see problems with the revenue split for such a game, in terms of gate attendances. At best the women's game could hope for pay TV broadcasts but the value for that would be minimal.

Simply saying that the AFL will be funding a large chunk of the operating costs is another way of saying that the game will run at a loss. It is the clubs money that the AFL is spending.The AFL cannot keep funding bad business deals. There has to be stand alone financial viability at some stage, whether that be expansion clubs or a women's league.


The Collingwood Football Club and more broadly the AFL are Australian Public Companies limited by guarantee. They are not-for profit organisations. Monies earned have to flow back into the activity of the organisations and both have a responsibility to promote and develop the game. How is establishing a women's team and in the case of the AFL a competition in any way contrary to these requirements. Just what are the negatives? As others have stated just over 50% of the population are women, why not do the utmost to engage that demographic? The AFL and the networks have already shown a willingness to broadcast some women's footy games, why would that change?


I don't disagree with any of what you are saying but you have not addressed the financial aspect, which is my concern. It is ludicrous to think that just by announcing a women's competition that viewers, sponsors and broadcasters will jump on board. The AFL is not a bottomless pit of money and cannot keep on bleeding funds when so much more needs to be done at the grass roots level to save the game from its real threat, soccer. If the game was to be promoted and developed properly the money should be spent on juniors at primary school age.

None of the above have addressed the financial aspects.
Except that women make up 50 percent of the population.
and by default will get involved in supporting the women's league.
As opposed to participating.
It is nothing but a leap of faith.
Loved to see the business plan.
Will it be facts, opinions or just plain hope.
Bet it is dressed up as facts.
Should sic the "perceptive fellow" on to it.

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didick 

didick


Joined: 17 Jun 2009
Location: Brisbane

PostPosted: Wed Jun 15, 2016 3:34 pm
Post subject: Reply with quote

STOKA35 wrote:
Surely women's team will benefit bring more supporters together. Wouldn't it be great for a family who has there son and daughter play for the same club, maybe one day might be a father/daughter draft pick.


Or a mother/son? LOL

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stui magpie Gemini

Prepare for the worst, hope for the best.


Joined: 03 May 2005
Location: In flagrante delicto

PostPosted: Wed Jun 15, 2016 5:28 pm
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On fixturing, I heard the suggestion on the radio this arvo that it might be a pre season type comp played around the time of the NAB cup.

That would work from one perspective as it keeps the season short, at first, and maximises promotional opportunity and therefore money.

Would be a short season though. Confused

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jackcass Cancer



Joined: 01 Mar 2005
Location: Bendigo

PostPosted: Wed Jun 15, 2016 5:37 pm
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5 from the wing on debut wrote:
I don't disagree with any of what you are saying but you have not addressed the financial aspect, which is my concern. It is ludicrous to think that just by announcing a women's competition that viewers, sponsors and broadcasters will jump on board. The AFL is not a bottomless pit of money and cannot keep on bleeding funds when so much more needs to be done at the grass roots level to save the game from its real threat, soccer. If the game was to be promoted and developed properly the money should be spent on juniors at primary school age.


I have addressed the financials. The AFL and the CFC have to reinvest earnings back into the activity of the league/club. Salary cap restricts the amount that can be spent on players, the faux footy department salary cap restricts the amount that can be spent on the footy department, what else is the club to spend it's millions in revenue on? Stockpile it? Buy more brass busts of Eddy? The club (and the League) already invest heavily (and receive substantial sponsor funding to do so) in the promotion and development of the game. How is this any different? Why does it have to be about profitability rather than doing what is right and what will likely longer term enhance the standing of the club in the broader community?

I personally would be disappointed if the club wasn't on board with this. I'd wager that sponsors would be disappointed if the CFC wasn't on board with this. It'll be money well spent.


Last edited by jackcass on Wed Jun 15, 2016 6:06 pm; edited 1 time in total
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Lazza 



Joined: 04 Feb 2003
Location: Bendigo, Victoria, Australia

PostPosted: Wed Jun 15, 2016 5:50 pm
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Are they going to be called the Lady Magpies?

Or indeed "The Hens" as that is what female magies are actualy called... Twisted Evil

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5 from the wing on debut 



Joined: 27 May 2016


PostPosted: Wed Jun 15, 2016 5:59 pm
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jackcass wrote:
5 from the wing on debut wrote:
I don't disagree with any of what you are saying but you have not addressed the financial aspect, which is my concern. It is ludicrous to think that just by announcing a women's competition that viewers, sponsors and broadcasters will jump on board. The AFL is not a bottomless pit of money and cannot keep on bleeding funds when so much more needs to be done at the grass roots level to save the game from its real threat, soccer. If the game was to be promoted and developed properly the money should be spent on juniors at primary school age.


I have addressed the financials. The AFL and the CFC have to reinvest earnings back into the activity of the club. Salary cap restricts the amount that can be spent on players, the faux footy department salary cap restricts the amount that can be spent on the footy department, what else is the club to spend it's millions in revenue on? Stockpile it? Buy more brass busts of Eddy? The club (and the League) already invest heavily (and receive substantial sponsor funding to do so) in the promotion and development of the game. How is this any different? Why does it have to be about profitability rather than doing what is right and what will likely longer term enhance the standing of the club in the broader community?

I personally would be disappointed if the club wasn't on board with this. I'd wager that sponsors would be disappointed if the CFC wasn't on board with this. It'll be money well spent.


No, you haven't addressed it. Simply referring to the wealthiest club does not make a competition viable. Brisbane, Melbourne, Dogs & GWS can't even afford to pay their own bills let alone introducing the cost of a women's team.
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stui magpie Gemini

Prepare for the worst, hope for the best.


Joined: 03 May 2005
Location: In flagrante delicto

PostPosted: Wed Jun 15, 2016 5:59 pm
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Just checked, it's an 8 week season played in February and March,

http://www.afl.com.au/news/2016-06-15/eight-teams-named-for-inaugural-womens-league

So rather than compete for attendance with the AFL, they play pre season when all the hype is around, people are starved of footy and are willing to go watch glorified practice matches badged as the NAB Challenge, TV channels are starved of footy content. Good stuff.

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thompsoc 



Joined: 21 Sep 2009


PostPosted: Wed Jun 15, 2016 6:05 pm
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5 from the wing on debut wrote:
jackcass wrote:
5 from the wing on debut wrote:
I don't disagree with any of what you are saying but you have not addressed the financial aspect, which is my concern. It is ludicrous to think that just by announcing a women's competition that viewers, sponsors and broadcasters will jump on board. The AFL is not a bottomless pit of money and cannot keep on bleeding funds when so much more needs to be done at the grass roots level to save the game from its real threat, soccer. If the game was to be promoted and developed properly the money should be spent on juniors at primary school age.


I have addressed the financials. The AFL and the CFC have to reinvest earnings back into the activity of the club. Salary cap restricts the amount that can be spent on players, the faux footy department salary cap restricts the amount that can be spent on the footy department, what else is the club to spend it's millions in revenue on? Stockpile it? Buy more brass busts of Eddy? The club (and the League) already invest heavily (and receive substantial sponsor funding to do so) in the promotion and development of the game. How is this any different? Why does it have to be about profitability rather than doing what is right and what will likely longer term enhance the standing of the club in the broader community?

I personally would be disappointed if the club wasn't on board with this. I'd wager that sponsors would be disappointed if the CFC wasn't on board with this. It'll be money well spent.


No, you haven't addressed it. Simply referring to the wealthiest club does not make a competition viable. Brisbane, Melbourne, Dogs & GWS can't even afford to pay their own bills let alone introducing the cost of a women's team.

Absolutely true.

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jackcass Cancer



Joined: 01 Mar 2005
Location: Bendigo

PostPosted: Wed Jun 15, 2016 6:11 pm
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5 from the wing on debut wrote:
jackcass wrote:
5 from the wing on debut wrote:
I don't disagree with any of what you are saying but you have not addressed the financial aspect, which is my concern. It is ludicrous to think that just by announcing a women's competition that viewers, sponsors and broadcasters will jump on board. The AFL is not a bottomless pit of money and cannot keep on bleeding funds when so much more needs to be done at the grass roots level to save the game from its real threat, soccer. If the game was to be promoted and developed properly the money should be spent on juniors at primary school age.


I have addressed the financials. The AFL and the CFC have to reinvest earnings back into the activity of the club. Salary cap restricts the amount that can be spent on players, the faux footy department salary cap restricts the amount that can be spent on the footy department, what else is the club to spend it's millions in revenue on? Stockpile it? Buy more brass busts of Eddy? The club (and the League) already invest heavily (and receive substantial sponsor funding to do so) in the promotion and development of the game. How is this any different? Why does it have to be about profitability rather than doing what is right and what will likely longer term enhance the standing of the club in the broader community?

I personally would be disappointed if the club wasn't on board with this. I'd wager that sponsors would be disappointed if the CFC wasn't on board with this. It'll be money well spent.


No, you haven't addressed it. Simply referring to the wealthiest club does not make a competition viable. Brisbane, Melbourne, Dogs & GWS can't even afford to pay their own bills let alone introducing the cost of a women's team.


I never said it would be viable. Don't see why people think it has to be given that the club/league HAVE to spend the money on the activity of the club/league which includes development and promotion. They already spend money of development and promotion... how much of that is viable?
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5 from the wing on debut 



Joined: 27 May 2016


PostPosted: Wed Jun 15, 2016 6:15 pm
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stui magpie wrote:
Just checked, it's an 8 week season played in February and March,

http://www.afl.com.au/news/2016-06-15/eight-teams-named-for-inaugural-womens-league

So rather than compete for attendance with the AFL, they play pre season when all the hype is around, people are starved of footy and are willing to go watch glorified practice matches badged as the NAB Challenge, TV channels are starved of footy content. Good stuff.


Thanks Stui, I wasn't aware of when or how long the season would be when I last posted. What is the point of such a short season though? Is it just tokenism so that the AFL directors (they like to pretend that they are "commissioners") can stand in front of cameras to boost their own egos?? If the AFL was serious about it why wouldn't it try to establish genuine state based leagues first rather than spending money flying players around the country? The pre-season competition for men is not on free to air TV but I suppose the women's competition could be, which would at least give it some mass market exposure. and advertising revenue. If it is limited to pay TV it is already dead in the water.
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Piesnchess 

piesnchess


Joined: 09 Jun 2008


PostPosted: Wed Jun 15, 2016 6:21 pm
Post subject: Re: Women's CompetitionReply with quote

thompsoc wrote:
robevpau1 wrote:
"Geelong and Richmond have missed out on inaugural AFL women's team licences, while Collingwood and Carlton, along with Melbourne and the Western Bulldogs, are understood to be celebrating their successful bids in an inaugural eight-team competition. "

Officially to be announced at 11.00am - Sam Lane - The Age.

I cannot get excited about this.
I really don't see the point of us going out and getting other teams, or teams in other codes or whatever.
Has it a social and cultural benefit??? ...... a little.
A marketing benefit.????/.. I suspect not
Will it make our Club stronger???? probably not, if a scandal of any sort happens it will just distract from the main goal.
Will it be a drain on our finances ...probably
It is the perpetual dilemma, diversify or concentrate on core business.
The great capitalist conundrum..




Yes, agree, the thing is, put these meaningless games on, on their own, at venues with NO senior mens AFL game to follow, and youd get around 600 people tops spectating, including families and friends of the shelia players. This comp could not stand on its own, without a it being a pre senior game warm up event, then they will obviously get crowds waiting for the main senior MALE game. This is just meaningless to me, just another gimmick by the League. Rolling Eyes

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stui magpie Gemini

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Joined: 03 May 2005
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PostPosted: Wed Jun 15, 2016 6:22 pm
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I'm guessing, but I reckon the idea is start of with a smallish league and a short season and look to grow and expand. Build a market first. baby steps rather than tokenism.
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