Interesting circulation numbers from Morgans

Tannin · Posted: Wed May 18, 2016 11:33 am

I see that Roy Morgan has released new newspaper circulation figures. These are total audience reach figures for the major dailies, both print and on-line.

To my considerable surprise, in those markets where there is a choice, the Murdoch papers are taking a bath. Both the Age and the SMH are more read than the same-city Murdoch rags. I certainly didn't expect that.

4,087,000: Sydney Morning Herald
3,120,000: Daily Telegraph (Sydney)
2,860,000: The Age
2,837,000: Herald Sun
2,188,000: The Australian
2,077,000: Courier-Mail (Brisbane)
1,425,000: West Australian
1,270,000: Financial Review
1,217,000: Adelaide Advertiser
489,000: Canberra Times
306,000: Newcastle Herald
274,000: Mercury (Hobart)

^ Number of people reading each newspaper at least once a week. (Includes people reading on-line edition, print edition, or both - interestingly, a great many read both forms, possibly on different days though I'm only guessing that last bit. The Guardian was not listed: possibly because it doesn't have a print edition, possibly because Morgans generally take about a decade to adjust to something most normal organisations would get their minds around in a week or two.

The Murdoch domination of the press in Australia is slowly fading away, it seems.

David · I dare you to try Joined: 27 Jul 2003 Location: Andromeda

I wonder how much of an effect Fairfax's more accessible paywalls have had? I'd really want to see the breakdown of print vs online readership because up until recent times (from memory) the Murdoch tabloids were winning the print war against their Fairfax competitors on something like a 2:1 ratio.

But the most important fact is that all of the above are only going in one direction � down.

(PS, welcome back, Tannin! Smile

)

Jezza · 2023 PREMIERS! Joined: 06 Sep 2010 Location: Ponsford End

Print Leaders:
1,539,000: Herald Sun
1,536,000: Daily Telegraph (Sydney)
1,212,000: Sydney Morning Herald
1,148,000: Courier-Mail (Brisbane)
930,000: The Australian
907,000: The Age
821,000: West Australian
643,000: Adelaide Advertiser
417,000: Financial Review
401,000: Sunday Times (Perth)
162,000: Newcastle Herald
143,000: Mercury (Hobart)
125,000: Canberra Times
117,000: The Saturday Paper

Digital Leaders:
3,489,000: Sydney Morning Herald
2,361,000: The Age
1,997,000: Daily Telegraph (Sydney)
1,684,000: Herald Sun
1,481,000: The Australian
1,206,000: Courier-Mail (Brisbane)
938,000: Financial Review
857,000: West Australian
764,000: Sunday Times (Perth)
760,000: Adelaide Advertiser
413,000: Canberra Times
175,000: The Saturday Paper
160,000: Newcastle Herald
157,000: Mercury (Hobart)

Total-Cross Platform Leaders:
4,087,000: Sydney Morning Herald
3,120,000: Daily Telegraph (Sydney)
2,860,000: The Age
2,837,000: Herald Sun
2,188,000: The Australian
2,077,000: Courier-Mail (Brisbane)
1,425,000: West Australian
1,270,000: Financial Review
1,217,000: Adelaide Advertiser
1,035,000: Sunday Times (Perth)
489,000: Canberra Times
306,000: Newcastle Herald
282,000: The Saturday Paper
274,000: Mercury (Hobart)

http://www.roymorgan.com/findings/6806-cross-platform-newspaper-readership-australia-march-2016-201605120654

The Prototype · Posted: Wed May 18, 2016 5:28 pm

The Mercury down here has an editor that isnt too fond of the digital media platform according to one of the photographers dad used to work with. Only releasing a few articles onto their website, so I think they'd get more readers online if they worked it better.