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Tannin
Can't remember
Joined: 06 Aug 2006 Location: Huon Valley Tasmania
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Post subject: Interesting circulation numbers from Morgans | |
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I see that Roy Morgan has released new newspaper circulation figures. These are total audience reach figures for the major dailies, both print and on-line.
To my considerable surprise, in those markets where there is a choice, the Murdoch papers are taking a bath. Both the Age and the SMH are more read than the same-city Murdoch rags. I certainly didn't expect that.
4,087,000: Sydney Morning Herald
3,120,000: Daily Telegraph (Sydney)
2,860,000: The Age
2,837,000: Herald Sun
2,188,000: The Australian
2,077,000: Courier-Mail (Brisbane)
1,425,000: West Australian
1,270,000: Financial Review
1,217,000: Adelaide Advertiser
489,000: Canberra Times
306,000: Newcastle Herald
274,000: Mercury (Hobart)
^ Number of people reading each newspaper at least once a week. (Includes people reading on-line edition, print edition, or both - interestingly, a great many read both forms, possibly on different days though I'm only guessing that last bit. The Guardian was not listed: possibly because it doesn't have a print edition, possibly because Morgans generally take about a decade to adjust to something most normal organisations would get their minds around in a week or two.
The Murdoch domination of the press in Australia is slowly fading away, it seems. _________________ �Let's eat Grandma.� Commas save lives! |
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David
I dare you to try
Joined: 27 Jul 2003 Location: Andromeda
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Post subject: | |
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I wonder how much of an effect Fairfax's more accessible paywalls have had? I'd really want to see the breakdown of print vs online readership because up until recent times (from memory) the Murdoch tabloids were winning the print war against their Fairfax competitors on something like a 2:1 ratio.
But the most important fact is that all of the above are only going in one direction down.
(PS, welcome back, Tannin! ) _________________ All watched over by machines of loving grace |
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Jezza
2023 PREMIERS!
Joined: 06 Sep 2010 Location: Ponsford End
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Print Leaders:
1,539,000: Herald Sun
1,536,000: Daily Telegraph (Sydney)
1,212,000: Sydney Morning Herald
1,148,000: Courier-Mail (Brisbane)
930,000: The Australian
907,000: The Age
821,000: West Australian
643,000: Adelaide Advertiser
417,000: Financial Review
401,000: Sunday Times (Perth)
162,000: Newcastle Herald
143,000: Mercury (Hobart)
125,000: Canberra Times
117,000: The Saturday Paper
Digital Leaders:
3,489,000: Sydney Morning Herald
2,361,000: The Age
1,997,000: Daily Telegraph (Sydney)
1,684,000: Herald Sun
1,481,000: The Australian
1,206,000: Courier-Mail (Brisbane)
938,000: Financial Review
857,000: West Australian
764,000: Sunday Times (Perth)
760,000: Adelaide Advertiser
413,000: Canberra Times
175,000: The Saturday Paper
160,000: Newcastle Herald
157,000: Mercury (Hobart)
Total-Cross Platform Leaders:
4,087,000: Sydney Morning Herald
3,120,000: Daily Telegraph (Sydney)
2,860,000: The Age
2,837,000: Herald Sun
2,188,000: The Australian
2,077,000: Courier-Mail (Brisbane)
1,425,000: West Australian
1,270,000: Financial Review
1,217,000: Adelaide Advertiser
1,035,000: Sunday Times (Perth)
489,000: Canberra Times
306,000: Newcastle Herald
282,000: The Saturday Paper
274,000: Mercury (Hobart)
http://www.roymorgan.com/findings/6806-cross-platform-newspaper-readership-australia-march-2016-201605120654 _________________ | 1902 | 1903 | 1910 | 1917 | 1919 | 1927 | 1928 | 1929 | 1930 | 1935 | 1936 | 1953 | 1958 | 1990 | 2010 | 2023 | |
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The Prototype
Paint my face with a good-for-nothin smile.
Joined: 23 Apr 2003 Location: Hobart, Tasmania
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stui magpie
Prepare for the worst, hope for the best.
Joined: 03 May 2005 Location: In flagrante delicto
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I guess News.com.au isn't included in the digital as it isn't an actual newspaper but a news site same as the Guardian and the huff n puff post. _________________ Every dead body on Mt Everest was once a highly motivated person, so maybe just calm the **** down. |
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5150
Joined: 31 Aug 2005
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Morgan's. Big M, little organs... |
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HAL
Please don't shout at me - I can't help it.
Joined: 17 Mar 2003
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Tell me about your likes and dislikes? |
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stui magpie
Prepare for the worst, hope for the best.
Joined: 03 May 2005 Location: In flagrante delicto
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5150
Joined: 31 Aug 2005
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Nicks gets 57% of its "source" from Big Footy
4 out of 3 people struggle with math. |
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David
I dare you to try
Joined: 27 Jul 2003 Location: Andromeda
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Post subject: | |
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Thanks Jezza looks like my hypothesis about paywalls might be right. Hard to know how else to explain the discrepancy in figures. _________________ All watched over by machines of loving grace |
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stui magpie
Prepare for the worst, hope for the best.
Joined: 03 May 2005 Location: In flagrante delicto
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David wrote: | Thanks Jezza looks like my hypothesis about paywalls might be right. Hard to know how else to explain the discrepancy in figures. |
I'll read the Aged online but I would never buy the paper version because it's crammed full of crap I have no interest in. Utter waste of paper. Online, I can cherrypick the bits I want to read and don't have half a rainforest left to throw in the bin afterwards. _________________ Every dead body on Mt Everest was once a highly motivated person, so maybe just calm the **** down. |
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Tannin
Can't remember
Joined: 06 Aug 2006 Location: Huon Valley Tasmania
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5150 wrote: | 4 out of 3 people struggle with math. |
And the other one can't spell. _________________ �Let's eat Grandma.� Commas save lives! |
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5150
Joined: 31 Aug 2005
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Post subject: | |
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Tannin wrote: | 5150 wrote: | 4 out of 3 people struggle with math. |
And the other one can't spell. |
Are you the 1 out of 5 people that think it's maths? |
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Culprit
Joined: 06 Feb 2003 Location: Port Melbourne
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It's not surprising considering the rubbish the mainstream media dish up. Twitter feeds on news are pretty high as well. |
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watt price tully
Joined: 15 May 2007
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5150 wrote: |
Nicks gets 57% of its "source" from Big Footy
4 out of 3 people struggle with math. |
_________________ “I even went as far as becoming a Southern Baptist until I realised they didn’t keep ‘em under long enough” Kinky Friedman |
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