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Sponsorship activation

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What is a sponsorship activation?
A spontaneous combustion
16%
 16%  [ 2 ]
Free stuff from sponsors
16%
 16%  [ 2 ]
Something akin to activating a prepaid sim card
16%
 16%  [ 2 ]
Don't know but it sounds serious
41%
 41%  [ 5 ]
An activity of some sort
8%
 8%  [ 1 ]
Total Votes : 12

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John Wren Virgo

"Look after the game. It means so much to so many."


Joined: 15 Jul 2007


PostPosted: Thu Apr 02, 2015 6:41 am
Post subject: Reply with quote

in the club's recent email about its top 5 initiatives, i read:

Quote:
This year Collingwood home matches will have more colour, cheer and activity than ever before. The Magpie Army will also have the opportunity to get involved through half time competitions, giveaways and prizes throughout the season.


something meaningful and not one mention of the term "sponsor activations". good one.

in the cricket world cup literature and faqs the guide proceeded to tell us how "sponsors have been permitted to activate" in the fanzone. people really have to get out of their bubble.

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Piesnchess 

piesnchess


Joined: 09 Jun 2008


PostPosted: Thu Apr 02, 2015 11:35 am
Post subject: Reply with quote

I would hazard a guess, and say its searching far and wide, by email, snail mail, facebook etc, whatever, for more sponsors, and annoying the hell outa them on the phone too, trying to coax them into a sponsorship deal with the club involved.
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